SMM or Social Media Marketing is a tool in business marketing which has shown promising rise in recent years specially when everything was shut due to covid. This has shown a 100% higher lead to close rate than other outbound marketing tactics. More than 85% of B2B businesses now use social media marketing as their main form of promotion of business. SMM is sure shot way to reach your target audience with your product.
If you don’t have a social media profile you are kind of living in ancient time. Some of the importance of SMM for business is:
- Increased web traffic: The posts on social media can derive targeted traffic on the website. Simply by making a new page on website, landing page, social media posts on best places can turn handful of visitors a day into hundreds and thousands.
- Boost SEO: SMM can also boost SEO of your website. The search engine crawlers will know which page is earning traffic and which traffic is just floating out there. When you drive traffic to your optimized pages with social media posts which will cause them to reach on the top in SERPs.
- Connect with consumers and industry leaders: These social media posts can lead to real relationship building with customers. Also, social media can be used as a tool to get in touch with thought leaders and influencers in the industry.
- Send across your message: Link your site and posts so that it markets them self when these posts will be shared by people what you have posted.
- Immediate response: You will get the feedback from customers instantly in SMM so that immediate steps can be taken to resolve them right away such as social media optimization. Customers appreciate when companies respond to them in short period of time.
- Building brand loyalty: Brand loyalty can be built only on strong social media presence. When you are active on social media you are likely to attract more loyal customers and helps you become like a unified group of people who share vision.
If you are all set to jump ahead of your competitors with best social media marketing strategy, contact us now.